About Mae-Lilly
Mae-Lilly: how it started
Mae-Lilly was started in 2019 by Chantal Loenen, founder of one of the largest Dutch beauty webshops: The Make Up Spot . In addition to her full-time activities for this webshop, she also likes to be creative with her hands. Scrunchies were completely hot & happening at that time and this made 1 + 1 actually 2. The vision was to make unique scrunchies instead of the standard colors and fabrics that you already saw everywhere.
After a lot of browsing around on fabric websites, the idea became reality, the vintage sewing machine could be dusted off and she started making scrunchies from fun, unique fabrics. And all handmade with a lot of love !
SCRUNCHIES & MORE
The first collection was mainly pink-tinted (it is not difficult to guess Chantal's favorite color), but quickly expanded with scrunchies in different fabrics, prints and colors and also scrunchie sets. Certainly the collection of satin scrunchies that was launched after some time is still very popular today.
Besides creating unique scrunchies , the step to searching for and offering other unique hair accessories was not very big. So not (only) the traditional hair clips that you have seen everywhere for years, but the more unique patterns and sizes. Other accessories in the form of bags and jewelry also complete the wide range of Mae-Lilly.